Press Release from: Heather Atherton, AthertonPR


Now available at Hard Rock Hotel & Casino Sacramento at Fire Mountain

(Sacramento, Calif. – Oct. 4, 2023) –  Hard Rock Hotel & Casino Sacramento at Fire Mountain, Hard Rock International and global brand ambassador, Leo Messi, are taking their partnership to the next level by curating their first-ever Messi menu for kids, “The Hard Rock Messi Kids Menu”. The menu launches today at all participating Hard Rock Cafes and select Hard Rock Hotels & Casinos worldwide, including Hard Rock Café Sacramento. Expanding on Hard Rock International’s partnership with the world-renowned soccer sensation, “The Hard Rock Messi Kids Menu” features the Messi X Burger, the Messi Golden Chicken Sandwich and other kid-friendly options, along with a special nod to the international sports icon in the form of a complimentary mini golden soccer ball toy, a collectable poster, activity sheet and stickers with every meal.

To celebrate the launch of “The Hard Rock Messi Kids Menu” – “Where Magic Kicks Off” – Hard Rock took to the pitch and hosted an event at Leo Messi’s new home of Inter Miami CF. Hard Rock is now an official partner of Inter Miami CF, and unveiled the exclusive VIP Hard Rock Terrace at DRV PNK Stadium on October 2nd. Leo Messi and Hard Rock International joined the Inter Miami team DJ and the La Familia Street Team to celebrate this momentous occasion, complete with delicious Messi X Burgers and Messi Golden Chicken Sandwiches, along with kids invited from the local community.

“As a father of three, I have always had a special connection with kids,” said Leo Messi. “Now with my partners at Hard Rock, we will kick-off the new kids menu offering families a variety of tasty meals and a fun dining experience.”

Kids can now take a bite of greatness with this new menu addition at participating Hard Rock Café locations and select Hard Rock Hotels & Casinos via in-room dining worldwide. The menu provides an even larger range of options for kids to love, including a Bacon Cheeseburger, Hot Dog, Chicken Fingers, Mac & Cheese, Chicken Breast, Twisted ‘N’ Tasty Cavatappi Pasta or Kid’s Salad Chillin’ with Chicken, in addition to the Messi X Burger and Messi Golden Chicken Sandwich, to round out “The Hard Rock Messi Kids Menu.” Pair one of these entrees with kid-approved sides like Fresh Fruit, Fries, or Veggies, and choice of beverage, for the ultimate kids’ meal.

“Adding ‘The Hard Rock Messi Kids Menu’ to our already robust range of kid-friendly offerings at Hard Rock Sacramento further expands upon the delicious options families and guests of all ages can choose from,” said Mark Birtha, President of Hard Rock Hotel and Casino Sacramento. “The excitement for our Messi Burger and Messi Chicken Sandwich has been unmatched so we’re thrilled to now give our little all-stars a menu of their very own to enjoy.” 

Fans can also take some of the Messi magic home with them via a new collection of Hard Rock X Messi 3.0 merchandise, for both kids and adults, including a kid-sized version of the iconic Messi Chef’s Coat and a special mini soccer ball, available at select Rock Shops. A portion of proceeds from the mini soccer balls sold at the Rock Shop will be donated to kid’s charities around the world via the Hard Rock Heals Foundation.

“We’re very excited to partner with Leo Messi on this special addition to the Hard Rock menu,” said Jim Allen, Chairman of Hard Rock International. “We know how much children and their parents’ alike look up to Leo and we’re proud to offer something wholesome for the whole family to enjoy while visiting our locations around the world.”

For even more fun, fans can scan a QR code to enter a 360 digital experience with Leo Messi himself. They can watch an AI-generated Messi with the Messi Chicken Sandwich or greet fans at the Hard Rock Café. Also available on the 360 digital experience is access to purchase the new retail options for kids and adults, a trivia game, wallpaper downloads and more.

To view “The Hard Rock Messi Kids Menu” and learn more about the “Greatness Happens Here” campaign, read the full release at To learn more about Hard Rock Hotel & Casino Sacramento visit

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